Novelty manufacturers, PMS International Group PLC, are delighted to announce that they have appointed the award-winning creative PR agency Taylor Herring to create and lead a major national marketing campaign for their Elves Behavin’ Badly range in the run up to Christmas. PMS are putting a substantial six figure sum behind marketing this rapidly growing Brand.
Taylor Herring are an award-winning PR agency who have created directed and produced award winning, multi - platform content for some of the UK’s biggest brands. In particular they have created highly memorable campaigns for – get fit with Kwik Fit, Greggs the Bakers and famously unleashed a giant polar bear on London to promote Sky Atlantic’s new series. Their credits also include best-selling product lines for the likes of Star Wars, Game of Thrones and Disney. This week the agency took the Grand Prix award at the Drum Marketing awards for its recent work for Samsung.
Elves Behavin’ Badly was a break-out phenomenon in 2017 – with over 2,000,000 Elf dolls sold in the run-up to Christmas, making it one of the biggest selling brands of last year. PMS’ new range of Elf products will hit the shelves in October and many of the UK’s biggest retailers have already placed orders. Orders in hand are already substantially ahead of last year’s total sales.
Following a huge response to the Elves in national media last November, PMS are heavily investing in marketing their Brand with a major hard-hitting PR campaign for the cheeky Elves that will include a viral video series, Facebook and Twitter promotions and a national fan photography competition. Some high profile PR Publicity Stunts will be rolled out nationwide and particularly in London!
The Elf phenomenon with its breathtakingly wide 6 to 70 year age demographic captured the imagination of members of the public all over the country last year. Social media was awash with images of Elfie and Elvie getting up to all sorts of mischief and mayhem, along with some rather “risqué” adult focused antics proliferating by the millions of adults participating in a month of titillation and laughter.
Paul Beverley, Managing Director of PMS International PLC said “we are thrilled that the renowned Taylor Herring will be running our Elves Behavin’ Badly Christmas 2018 campaign. We wanted to partner an edgy Agency who will deliver a hard hitting and memorable campaign which will engage consumers at every level and build upon the sometimes controversial success which we have already had with the Elves. Type “Naughty Elves” into Google and be confronted with tens of the thousands of very humorous Elf scenes created by consumers across the nation. This highly competitive challenge to the humorous, artistic and creative minds of the population is sure to reach frenzy proportions in the month leading up to Christmas 2018
We are confident the naughty Elves will rival Christmas campaigns from the likes of John Lewis and others. Elves Behavin’ Badly’s brand of participating festive humour is very “Now” and ticks all the boxes for being a campaign to remember in 2018”.
James Herring, Managing Partner of Taylor Herring said “Elves Behavin’ Badly took social media by storm last December and our hard hitting campaign will ensure that the brand is at the very front of mind with consumers from Halloween right up to Christmas Eve”.