HE’S GOT THE ELF FACTOR!
Louis Walsh stars in new Christmas advert for Elves Behavin’ Badly toy craze
Parents prank their kids with witty elf set-ups and share the photos on social media with #ElvesBehavinBadly
Marketing campaign kicks off with cheeky Christmas ad alongside a national fan photography competition
New online advert devised and produced by creative agency Taylor Herring
Former X-Factor star Louis Walsh is the face of a new Christmas ad campaign for elf toy brand Elves Behavin’ Badly.
The film sees the Irish music mogul take the lead role as ‘Elf Help’ ambassador, appealing to families to take in a naughty elf this Christmas.
The Elves Behavin’ Badly doll range exploded onto the scene in 2017 with over TWO MILLION elves sold in the run up to Christmas, making it one of the biggest selling toy brands of the year. The brand is on track to sell a further two million naughty elves by Christmas 2018.
Parents latched onto the elf doll craze setting up funny elf scenes for their children to wake up to.
Once the kids are in bed, mums and dads place the naughty elves in unexpected locations in the house so the kids wake up with anticipation to find out what the naughty elves have been up to during the night!
Elves Behavin’ Badly campaign ambassador Louis Walsh said: “Last year Elves Behavin’ Badly caused a viral sensation but this year they’re set to top the Christmas toy charts. The naughty elves have become social media stars in their own right taking over the nation’s Instagram and Facebook feeds as parents get ever more creative and ingenious with the set ups. I can’t wait to see what people get up to with their elves in the run up to Christmas.”
The new ad campaign is designed to encourage families to join in the social media phenomenon of sharing pictures of their badly-behaved elves using the hashtag #ElvesBehavinBadly.
The witty advert sees the Westlife manager telling the story of Elfie and Elvie – two troubled elves who have been kicked out of their homes for joyriding reindeer and getting up to no good. As the story unfolds, an ‘Elf Help’ worker delivers Elfie and Elvie to the Chowdhury family who generously take the dolls into their home.
But the elves cause havoc in the home by pulling pranks on the family graffitiing the Dad’s face with marker pen, sneaking chilli sauce into the dinner and gift-wrapping the family dog.
Paul Beverley, managing director at PMS International Group PLC, said: “We wanted to make a splash this year with a Christmas advert unlike any other. In true Elves Behavin’ Badly style, it’s very tongue-in-cheek. We hope parents and children alike will get involved with sharing their elf antics on social media and we’ll be rewarding the best with prizes every week.”
The new online advert creative was produced by St Mark’s Studios and directed by Taylor Herring. PMS International hired award-winning creative agency Taylor Herring to lead the campaign and build on the brand fame of the break-out doll range.
The Elves Behavin’ Badly photography competition will kick off on Monday 12th November for five weeks with £500 of Amazon gift vouchers to be won.
To be in with a chance of winning, share your picture of your elves getting up to no good on Twitter or Instagram, along with the hashtag #elvesbehavinbadly and tagging @ElvesBB (Twitter) and @elvesbehavinbadly (Instagram).
Earlier this year PMS International rolled out a mobile outdoor campaign in the form of an entire fleet of lorries wrapped in witty elf design. The toy manufacturer covered its entire fleet of lorries with images of Elves Behavin' Badly in different playful set-ups.
Shop for the Elves Behavin’ Badly Christmas range on Amazon or in-store at Poundland, Tesco, Morrisons, Asda, The Works, The Range, Poundstretchers, and more